ROYALS GYM

CLIENT

Situated in the heart of Holbeach, Royals Gym is built on the core values of loyalty, courage, determination, unity & accountability. Values which Sam Fowler, the owner of the gym has built and developed throughout his military career.

Those values and the service provided by Royals Gym strongly ties with local community and clients, which is backed up by the awards they have received.

BRIEF

During the lockdown, Sam has dedicated his whole time to improve the gym, from small repairs to completely new layouts and equipment, allowing his customers to have a much better experience when they return.

They wanted to create a “hype” video, showing new gym equipment and the changes to get people excited to come back.

We knew how invested into community this gym is and just showing new equipment would not be enough, we wanted a bigger connection with the audience. After learning more about Royals Gym and the owner, we decided to take this a step further.

OUTCOME

Royals Gym was named after the owner’s career in Royal Marines. We decided there is no better way of showcasing the spirit of this gym than to have the owner tell his personal story, personal achievements, connect with his audience and explain the services they provide for their community. Which of course also included refreshed layouts and new equipment.

This approach has been an extreme success with overwhelming response from their community, clients and potential clients with over 18,000 views on their Facebook account.

Lets create a video for you

ROYALS GYM

Сlient

Situated in the heart of Holbeach, Royals Gym is built on the core values of loyalty, courage, determination, unity & accountability. Values which Sam Fowler, the owner of the gym has built and developed throughout his military career.

Those values and the service provided by Royals Gym strongly ties with local community and clients, which is backed up by the awards they have received.

Brief

During the lockdown, Sam has dedicated his whole time to improve the gym, from small repairs to completely new layouts and equipment, allowing his customers to have a much better experience when they return.

They wanted to create a “hype” video, showing new gym equipment and the changes to get people excited to come back.

We knew how invested into community this gym is and just showing new equipment would not be enough, we wanted a bigger connection with the audience. After learning more about Royals Gym and the owner, we decided to take this a step further.

Outcome

Royals Gym was named after the owner’s career in Royal Marines. We decided there is no better way of showcasing the spirit of this gym than to have the owner tell his personal story, personal achievements, connect with his audience and explain the services they provide for their community. Which of course also included refreshed layouts and new equipment.

This approach has been an extreme success with overwhelming response from their community, clients and potential clients with over 18,000 views on their Facebook account.

Lets create a video for you

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